Planning
for
Performance
Independent media planning and buying agency based in London, judged on results.
The Smithfield difference
An entrepreneurial ethos, a top-tier team and global reach combine to make up the Smithfield difference.
Boutique feel, global reach
As part of the world’s largest independent network, we have eyes everywhere.
Human-first ethos
In the end, our success all comes down to the talent in the team.
Planning for success
Powerful insights, optimal targeting, tailored strategies, in-play agility.
Proven
performance
We tailor everything to precise commercial objectives.
Insights
Staying ahead of the curve: Adapting your marketing strategy to industry shifts
Retail media is booming, but is it real growth? Dr. Grace Kite argues it’s just shifting costs, not adding sales. With 50% of Amazon seller revenue going to Amazon, the model raises questions. Les Binet highlights the ‘measurement crisis,’ exposing flaws in attribution. #PMW2024 revealed brands must adapt to rising costs and broken models. Learn how to navigate these challenges.
Navigating search’s expanding horizons
As the search landscape evolves, smart brands are exploring beyond traditional platforms. Discover how regulatory changes and emerging channels are creating new opportunities for digital advertisers.
The data advantage: unlocking success in modern media strategy
The best media strategies aren’t just driven by data, they’re shaped by human insight. At Smithfield, we reject black-box thinking. Instead, we combine left-brain logic with right-brain creativity to craft data-driven strategies that don’t just optimise performance, they inspire action.
In this article, we explore why data without creativity is just noise and how blending analytical precision with strategic storytelling unlocks real competitive advantage. Discover how this balanced approach can elevate your media performance and future-proof your brand.
Data-driven marketing in 2025: From chaos to clarity
In 2025, the focus for marketers shifts from collecting data to orchestrating it into actionable insights for smarter strategies and better outcomes. Addressing issues such as fragmented and poor-quality data is key to optimising ROI and maximising audience connections. Here’s how Smithfield is helping brands navigate the evolving digital landscape with confidence, transforming data challenges into measurable successes.
Key 2025 marketing trends: navigating the future of advertising
As global ad spend soars past $1.15 trillion, marketers must adapt to seize new opportunities. What’s driving growth? What’s the best approach to thrive in a fragmented digital landscape? And how can brands build trust to stand out? Discover the insights shaping 2025.
Social media advertising in 2024: maximising impact in the UK market
UK social media advertising is experiencing a record-breaking surge, with ad spend hitting £9.2 billion in Q1 2024 and digital formats leading the way. However, beyond the numbers lies the challenge of connecting with audiences in meaningful ways.
We look at actionable strategies to elevate your social media advertising game, from building trust to crafting campaigns that truly resonate.