Last Updated: March 2024

Introduction

At Smithfield, we prioritize your privacy and are dedicated to safeguarding your personal information in alignment with the UK General Data Protection Regulation (UK GDPR) and UK Data Protection laws. This policy outlines how we handle, store, and protect your data.

Data Collection and Use

We collect various types of personal information, including but not limited to:

• Names and job titles for personalized communication.
• Contact information for direct communication.
• Demographic details for service improvement.
• Professional information for service provision.

This information aids us in providing a tailored experience, improving our services, and maintaining internal records.

Data Protection Officer (DPO)

To ensure our compliance with data protection regulations, we have appointed a Data Protection Officer. Our DPO is responsible for monitoring our adherence to UK GDPR requirements, providing data protection guidance, conducting DPIAs, and acting as a liaison for data subjects and the ICO. Contact details for our DPO are provided at the end of this policy.

International Data Transfers

Consistent with UK GDPR, Smithfield ensures that personal data transferred outside the UK is protected according to the required standards. Transfers are carried out under adequacy decisions, appropriate safeguards, or within the specified exceptions.

Data Retention and Rights

We retain your personal data no longer than necessary, based on the purpose for which it was collected. You have rights under UK GDPR, including access, rectification, erasure, and objection to processing. For any requests or questions regarding your data, please contact our DPO.

Proposed Reforms and Legislative Updates

Smithfield stays informed of changes in data protection legislation, such as the Data Protection and Digital Information (No. 2) Bill, and adjusts our practices accordingly. We commit to updating this policy in line with new legal requirements to ensure ongoing compliance.

UK GDPR Representative Service

For users outside the UK, we have designated a UK GDPR Representative to facilitate local contact for data subjects and the ICO, fulfilling Article 27 obligations. This ensures your rights and concerns are addressed promptly and effectively.

Security Measures

We employ stringent security measures to protect your data from unauthorized access, alteration, or destruction. These include technical and organizational measures tailored to the nature of the data we hold.

Changes to the Policy

Smithfield may update this policy to reflect changes in our practices or legal obligations. We recommend reviewing it periodically for the latest information on our privacy practices.

Contact Information

For any questions, concerns, or rights requests, please contact:

Data Protection Officer

Smithfield Agency

22 St. James’s Walk

London, EC1R OAP

Email: DPO@smithfieldagency.co.uk

We value your trust and are dedicated to protecting your privacy and ensuring the confidentiality of your personal information.