The Smithfield Difference
Most businesses start with a set of core values and a mission.
Our mission was simple; to become the best independent agency in town.
Employing extremely smart people helped, from as diverse a pool as possible, all prepared to think strategically and with a passion for discovery.
We were determined to retain our intimate feel, so we’ve grown to a size that suits. Our clients know each one of us personally.
Seeing as everything has gone to plan so far, these must be our values: a tight focus on planned performance, an entrepreneurial ethos and a commitment to strong client relationships that mature over time.
And since over 95% of our business comes through referral, we’re sticking to them.
Our Global Reach
As part of the world’s largest independent network, we have eyes everywhere.
While our London base retains the boutique feel valued by long-term clients from start-ups to multinationals, Smithfield is also part of the world’s largest network of independent agencies – so scale is no issue.
With 1200 accredited partners covering 116 countries, we have reliable access to the right people in each market.
Our international service covers creative, media, PR, media planning, media buying and all forms of digital communications.
accredited partners
countries covered
#1 independent agencies
A human-first ethos
Machine Learning and Artificial Intelligence may be evolving fast, but success is still driven by the humans at the controls.
We’re a team of enthusiastic people, trained in the art and science of media planning and buying. Everyone here has a broad skill base and a grasp of every element that goes to make up a successful campaign. A rigorous policy of continuous improvement, delivered via ongoing training and CPD both in-house and with external industry bodies, means our staff turnover is unusually low.
Our agency culture celebrates diversity and actively champions inclusivity. We value contributions from people with all levels of experience, and actively welcome the perspectives of neurodiverse team members. Our culture empowers all our people to grow and develop through agency membership of IAB, IPA and DMA.
Our staff make us who we are, so we’ve created a culture that motivates our people to be the best they can be.
Meet the team
Press photos to find out more…
Adam Shoefield
Founder
Adam lends his experience and expertise to ensuring our media planning and buying have a strong commercial focus on delivery and effectiveness. Adam also manages to balance the love of a good lunch with cross training and going to the gym.
Sarah Coften
Head of Innovation and Digital Strategy
Sarah leverages critical thinking and logical frameworks to drive strategic outcomes and ensure success. She is deeply committed to cultural integrity, diversity, and sustainability, leading by example and aligning corporate actions with core values, fostering a proactive and inclusive environment.
Tim Samuel
Chief Operating Officer
Tim oversees the operational elements of the business, along with helping clients to make the most out of their media investments. If he’s not ‘strategising’ over lunch, he may well be indulging in his other passions of running, rugby, and Cornish pasties.
Garett Farrell
Business Director
Garett heads up the planning team at Smithfield, helping develop unique media strategies for each client to help them realise their business goals. Outside of work Garett is an avid Leinster Rugby supporter, petrol head and loves going for long walks with his family and their border collie Merlin!
Sharyn Minton
Business Director Client Services
Sharyn ensures that clients receive the highest standard of service by building strong relationships and working with her team to deliver effective media planning and buying. When not at work Sharyn is either online clothes shopping, doing yoga or busy being mum of two.
David Cecil
Head of Broadcast
David takes his fiduciary responsibilities for the agency’s TV deployment, with all the current changes, very seriously – unlike when he is gliding or watching the Arsenal.
Elton Thrussell
Performance Director
Elton uses 25 years’ worth of experience in performance media to spot key performance trends to ensure his campaigns are highly successful. When Elton is not diving into data, he can be found at his BBQ trying out new recipes.
Katie Hodgkinson-Morgan
Business Director
Having worked at Smithfield for over a decade, Katie enjoys delving into the data, helping clients understand the potential insights within. Katie juggles work with running around after a one-year-old, cooking for friends or sweating it out at the gym.
Sean Heneghan
Digital Account Director
Sean specialises in driving digital performance and has a deep understanding of paid search with a proven track record of delivering outstanding results for clients. When he’s not optimising campaigns, Sean can often be found on the squash court.
April Wardy
International Account Director
April is an experienced client services director who looks after all international media as well leading new business. When she is not planning or pitching, April can be found acting, dancing, or running a 5k!
Charlotte Oliver
Digital Operations Director
Charlotte is an experienced Account Director, supporting with Smithfield’s digital media planning and buying. Charlotte excels in client services with a strong background in digital implementation and performance management, and enjoys unwinding with many a rose at the pub.
Eleanor Kingston
Senior Account Manager
Ellie works on the planning team as Media Manager, specialising in offline channels. Outside of work, you can find her at the cinema, theatre or out playing a round of golf.
Nick McCrone
Media Executive
Working on the planning team, Nick helps with planning offline campaigns which help connect brands with their audiences. If he’s not in the office, you can find him on the golf course or following Spurs up and down the country.
Jamie Lewis
Senior Account Manager
Jamie uses his broad digital marketing experience to manage and deliver digital media campaigns that are optimised towards achieving their objectives. When Jamie isn’t watching Arsenal, he is either playing golf or taking his 5-a-side football league way too seriously.
Rebecca Botterill
Digital Account Manager
Rebecca supports clients across digital-first campaigns, from initial planning through to deployment – focusing particularly on the leisure sector. Outside of work, Rebecca enjoys keeping active, taking part in the occasional 10k or spending time with her 3 golden cocker spaniels.
James Roger
Senior Account Executive
James supports the performance team with the day-to-day planning and analysis of campaigns for clients, with a strong head for figures and numbers. When not fiddling with excel formulas, his other three loves are food, beer, and Newcastle United.
Sian Wilkins
Digital Media Executive
Sian supports digital media campaigns in its planning, set up, and reporting. Outside of the agency, she enjoys going to watch a play or visiting her family in Wales.