Planning
for
Performance
Independent media planning and buying agency based in London, judged on results.
The Smithfield difference
An entrepreneurial ethos, a top-tier team and global reach combine to make up the Smithfield difference.
Boutique feel, global reach
As part of the world’s largest independent network, we have eyes everywhere.
Human-first ethos
In the end, our success all comes down to the talent in the team.
Planning for success
Powerful insights, optimal targeting, tailored strategies, in-play agility.
Proven
performance
We tailor everything to precise commercial objectives.
Insights
Threads vs X: a closer look at the ‘new Twitter’
After all the initial excitement, has Threads’ momentum stalled? Here’s why the social media battle is likely to be a long game…
The decline of traditional TV and what it means for advertisers
Traditional TV viewing has seen its sharpest ever decline over the past year, according to a new report by Ofcom. Our Head of Broadcast, David Cecil, crunches the numbers and explores what the future holds for TV advertising…
Only advertising online? Why you should consider offline too…
Are you overlooking the power of offline advertising? Here’s why online only advertisers should consider adding offline channels to their marketing mix…
Embracing change: navigating the cookieless era in programmatic online display advertising
Google has finally announced that they will disable 3rd party cookies in Chrome, starting in Q1 2024. Here’s how advertisers can still reach their target audiences online.
5 ways AI can help marketers right now
Artificial Intelligence (AI) has become an invaluable tool for anyone working in advertising. So, what’s worth exploring and what are its limitations? Here’s 5 things AI can assist with right now…
So, what exactly Is Connected and Addressable TV?
The future of television advertising is here right now. Discover why the advent of Connected TV (CTV) and Addressable TV changes the way we consume both content and advertising.