Planning
for
Performance
Independent media planning and buying agency based in London, judged on results.
The Smithfield difference
An entrepreneurial ethos, a top-tier team and global reach combine to make up the Smithfield difference.
Boutique feel, global reach
As part of the world’s largest independent network, we have eyes everywhere.
Human-first ethos
In the end, our success all comes down to the talent in the team.
Planning for success
Powerful insights, optimal targeting, tailored strategies, in-play agility.
Proven
performance
We tailor everything to precise commercial objectives.
Insights
Why you shouldn’t neglect mature audiences
Despite making up around a third of the UK, over 55’s appear in only 23% of UK TV ads. Our Business Director, Garett Farrell, explores why you shouldn’t ignore part of the population which holds 70% of all household wealth.
Should advertisers bid on their own brand name in search?
It’s a perennial question – why should I pay to bid on my own brand name in search? Our Senior Digital Performance Manager, Sean Heneghan, has a definitive answer…
TCF v2.2: Your new north star in digital advertising
From navigating privacy laws, to the smooth running of your Google Ad tech stack, the shift from TCF 2.1 to 2.2 is significant. Our Head of Innovation and Digital Strategy, Sarah Coften, explains why embracing TCF v2.2 is essential for advertisers.
The power of words: How to master copywriting
Well-crafted words are so much more than something pleasing, they’re fundamentally key to the success of any advertising campaign, both on and offline.
5 trends ahead of BFCM (Black Friday and Cyber Monday) 2023
With Brits predicted to spend an estimated 3 billion pounds this Black Friday and Cyber Monday (BFCM), our Chief Operating Officer, Tim Samuel, explores 5 key trends for 2023.
How brands can get the marketing mix right
Evidence mounts that using a range of different channels can help cut through the noise, but how do you select the right ones for your brand? Our Business Director, Katie Hodgkinson-Morgan, has 5 tests before you commit to a marketing mix…