Precision
Measurement
Measurement for
Media Effectiveness
Our integrated approach precisely measures marketing impact on revenue and KPIs, enabling data-driven optimisation of your investments.
Smithfield AI Attribution
Our AI-driven solution provides comprehensive insights into your marketing effectiveness:
- Understand your complete customer journey with AI-driven insights
- Multi-Touch Attribution (MTA) reveals how each touchpoint influences conversions, using cross-channel attribution to assign credit to individual channels
- Marketing Mix Modelling (MMM) provides a holistic view of your marketing efforts, using cross-channel attribution to measure the impact of different channels on business outcomes
Triangulation Approach
By combining the strengths of Smithfield MTA and Smithfield MMM, our triangulation approach provides a more complete picture of marketing effectiveness:
- Get a clearer picture of how your marketing efforts are working together
- Make better decisions about how to allocate your marketing budget
- Improve your return on investment
Discover How Smithfield AI Attribution Can Help You
Learn more about our AI-driven solution
and how it can help you achieve
your marketing goals.
Smithfield MMM
- Our Marketing Mix Modelling solution provides a holistic view of your marketing efforts, helping you understand the overall impact of your marketing strategy.
- Analyse historical data to uncover effective marketing strategies
- Optimise budget allocation for maximum ROI across channels
- Use cross-channel attribution to understand how different channels contribute to your overall marketing goals
- Gain strategic insights for data-driven marketing adjustments
- Forecast future performance and optimise campaigns proactively
Smithfield MTA
- Our Multi-Touch Attribution solution provides detailed insights into the customer journey, helping you understand how each touchpoint contributes to conversions.
- Analyse the customer journey and attribute credit to each touchpoint using cross-channel attribution
- Understand how different marketing channels work together to drive conversions
- Optimise your marketing mix to maximise ROI
