So, what exactly Is Connected and Addressable TV?

So, what exactly Is Connected and Addressable TV?

The future of television advertising is here right now. Gone are the days of traditional linear TV, where viewers (and advertisers) were limited to a fixed schedule of shows and commercials. With the advent of Connected TV (CTV) and Addressable TV, the way we consume...
2023 UK travel and leisure trends

2023 UK travel and leisure trends

The UK tourism market has undergone significant changes in the post-pandemic era. Now lockdown restrictions seem a distant memory, people have eagerly embraced leisure activities and sought ways to reconnect with their favourite pastimes. But now consumers once again...