Following the success of our primer on Connected and Addressable TV, we thought we’d dive a little deeper this month, and explore the many benefits for advertisers. We know traditional TV advertising works. Since the first UK spot for toothpaste was broadcast in 1955,...
For a minute at the start of July, it looked like we were all about to abandon Twitter (has anyone started calling it ‘X’ yet?) and jump ship to Threads, Meta’s new space for people to have real-time, public conversations. Threads amassed more than 100 million...
Traditional (Linear) TV hit the headlines last week when Ofcom finally put a dimension on something we’ve all been observing for some time. People are watching less traditional TV than ever before. With the proliferation of alternatives, that can’t surprise anyone....
Online advertising has revolutionised how businesses reach their target audience. With the ability to target specific demographics, track performance metrics, and optimise campaigns in real-time, online advertising offers unparalleled convenience and effectiveness....
Introduction: In the dynamic world of programmatic online display advertising, the decline of third-party cookies is a game-changer. As Google and Apple implement changes, marketers must prepare for a landscape without the familiar trail of behavioural data left by...
Artificial Intelligence (AI) is on the cusp of revolutionising many industries and marketing is no exception. With its ability to analyse vast amounts of data, identify patterns, and automate processes, AI has become an invaluable tool for anyone working in...
