Following on from the agency’s sessions on National Inclusion Week where we explored our diversity as a group, now feels like a good time to apply some of those learnings to our work. Have you ever thought about the impact of your marketing campaigns on a wider,...
Sian Wilkins, Digital Executive and Nick McCrone, Media Executive: Inclusion and diversity in the workplace are crucially important, and that’s no different here at Smithfield. Last week was National Inclusion Week, and we took part in a variety of exercises and...
The history of audio advertising can be traced back to the early days of radio. In the 1920s, companies realised the potential of reaching a wide audience through radio broadcasts. These pioneering advertisements were simple, often read by radio hosts, and aimed at...
Humans are constantly evolving and adapting to their environment. If you want to observe this in action today, just look at your mum or dad (or grandparent depending on your age) pressing a doorbell, they likely do it with their index finger, whilst Millennials and...
In a world where digital interactions have become the norm, brands are constantly seeking innovative ways to engage with their customers. One such innovation that has gained significant traction is the use of advertising chatbots. These virtual assistants, powered by...
Not so long ago, personal finance advertising was largely centred on dependability and trustworthiness. Then, in 2010, the UK’s inaugural challenger bank launched – Metro Bank became the first new high street bank for 100 years. What followed as smartphones...
