It’s often said that there’s no such thing as B2B (Business-to-Business) or B2C (Business-to-Consumer) because you’re still selling to people. After all, at the heart of every transaction, whether in the corporate world or the consumer market, lies a real...
From content creation to lead generation, B2B marketers face a myriad of challenges and opportunities. In recent years, B2B marketing has transitioned from a product-centric approach to a customer-centric one. Companies are no longer just selling products or services;...
2023 was quite the year for anyone working in marketing and advertising. After 2 years of pandemic, finally a clean run – only to be met with high inflation and changing consumer habits. The ability to problem solve has been a key focus here at Smithfield, from...
A new survey has found that over 90% of people aged 40-plus cannot remember a brand using someone their age in marketing campaigns. In totally unrelated news, according to the study by Anything But Grey, the average age of those working in the marketing and...
Last night we won Gold at the DMA Awards for our work on the launch of Hospitality Rising. Whilst this was a predominantly brand-led campaign, paid search played a vital role in making sure job-seekers found their way to site – converting the trust and awareness built...
Welcome to the digital age’s new frontier, where the Transparency & Consent Framework (TCF) v2.2 is not just an update but a revolution in how we approach digital advertising. For all advertiser brands, including SMEs, challenger brands, and market...
