by Smithfield Agency | Jun 26, 2024 | insights
A crunch summer awaits the hospitality industry. While there’s good news in the shape of falling inflation and Euro 2024, strong headwinds including the cost-of-living crisis, high energy costs, and staff shortages mean that businesses must stay agile and innovative...
by Smithfield Agency | Jun 12, 2024 | insights
In the UK, the revenue generated in the supplements market reached a staggering US$0.78bn in 2024. Looking ahead, the market is projected to experience steady growth with an annual increase of 6.53% between 2024- 2029. This growth is driven by several factors,...
by Smithfield Agency | May 30, 2024 | insights
In the UK, Baby Boomers make up a significant portion of the population, with millions aged between 60 and 77. This group holds considerable economic power, often owning property and having substantial disposable incomes – they bought homes when they were...
by Sarah Coften | May 23, 2024 | insights
As we move out of mental health awareness week and further forward with our goal of standardising our processes across digital media planning, buying, measurement, optimisation, and analytics, we must adopt a mindset that fosters growth and adaptability across the...
by Smithfield Agency | May 16, 2024 | insights
If, like many of us in the office, you’ve been addicted to the BBC show “Race Across the World”, it may not entirely surprise you that there’s been a recent surge in the popularity of activity-based holidays. As the teams navigate challenging terrains and...
by Smithfield Agency | May 10, 2024 | insights
The UK fitness industry is experiencing a healthy post-pandemic boom. Valued at approximately £2 billion in 2024, there’s been an unprecedented influx of fitness solutions, ranging from mega gyms to boutique studios. Major UK gym operators have capitalised on this...
