by Smithfield | Jul 16, 2025 | insights
Every June, social feeds, storefronts and brand logos burst into rainbow colour. It’s well-meaning. Sometimes wonderful. But all too often, it’s also shallow. Rainbow-washing – the act of performing support for the LGBTQ+ community with little meaningful action...
by Smithfield | Mar 14, 2025 | insights
Retail media, measurement evolution, and the changing economics of advertising At this year’s Performance Marketing World, industry leaders delivered a clear message: the media landscape is changing rapidly, and not necessarily in ways that benefit advertisers. Three...
by Smithfield | Feb 20, 2025 | insights
Search is becoming more diverse. As regulators examine market dynamics and new platforms gain traction, brands face a critical question: How do we optimise our presence across an expanding digital landscape? At Smithfield, we see these changes as more than just...
by Smithfield | Feb 13, 2025 | insights
Great media strategy is both an art and a science – a fusion of left-brain logic and right-brain creativity. While data has become the cornerstone of effective media planning and buying, success isn’t just about crunching numbers. It’s about understanding...
by Smithfield | Jan 14, 2025 | insights
In a world drowning in data but thirsting for insights, 2025 marks a pivotal moment for marketers. The focus is shifting from the quantity of data collected to its effectiveness in harnessing smarter strategies and better outcomes. The great data disconnect For...
