As we approach 2025, the advertising landscape continues to evolve rapidly. After years of economic uncertainty and technological transformation, we’re entering a phase where stability meets innovation. From AI-driven audience insights to navigating digital...
Executive summary At a time when UK advertising spend has reached a record £9.2 billion in Q1 2024, marking a 9.3% increase year-on-year, the real challenge isn’t reaching audiences, it’s engaging them effectively. And with 86% of UK consumers actively...
