At Smithfield Agency, we’ve long believed that insight must drive action when it comes to marketing campaigns, especially when targeting a complex and evolving audience like Gen Z. Blindly targeting this group without a thorough understanding of their behavioural...
Free ad-supported television (FAST) continues to grow at pace as more of us connect our TV directly to the internet. Over the past decade UK smart TV ownership has jumped from 11% to 74%, paving the way for dozens of new linear channels to be launched. Samsung TV plus...
Digital Out-of-Home (DOOH) advertising is revolutionising how brands connect with their audience. With programmatic technology at its core, Digital Out-of-Home advertising is transforming message delivery, enabling real-time, location-based targeting across outdoor...
At Smithfield Agency, our commitment to fostering a culture of diversity, equity, and inclusion is at the heart of everything we do. During Pride Month and ahead of the London Pride Parade, we held our Culture Panel Town Hall. It was an inspiring event where our...
A crunch summer awaits the hospitality industry. While there’s good news in the shape of falling inflation and Euro 2024, strong headwinds including the cost-of-living crisis, high energy costs, and staff shortages mean that businesses must stay agile and innovative...
