In today’s rapidly evolving digital landscape, accurately measuring marketing performance can feel like solving an intricate puzzle. Each piece represents a different touchpoint, a unique customer interaction, or a critical data point. At Smithfield, we recognise that...
In a surprising shift, Google has announced a major change to its strategy regarding third-party cookies in Chrome. Originally set to phase out these cookies, Google will now maintain their support while introducing new user-centric privacy controls. This announcement...
As we move out of mental health awareness week and further forward with our goal of standardising our processes across digital media planning, buying, measurement, optimisation, and analytics, we must adopt a mindset that fosters growth and adaptability across the...
Let’s talk cookies—not the scrumptious kind, but the digital ones that have been causing quite the stir in the advertising world. Google has just announced another delay in their grand plan to phase out third-party cookies in Chrome, pushing the timeline to 2025. At...
In an age where digital transformation dictates market trends, financial institutions are at a pivotal juncture. The rise of Gen Z as a significant consumer segment presents unique challenges and opportunities for banks and financial services. Our analysis delves into...
