Planning
for
Performance
Independent media planning and buying agency based in London, judged on results.
The Smithfield difference
An entrepreneurial ethos, a top-tier team and global reach combine to make up the Smithfield difference.
Boutique feel, global reach
As part of the world’s largest independent network, we have eyes everywhere.
Human-first ethos
In the end, our success all comes down to the talent in the team.
Planning for success
Powerful insights, optimal targeting, tailored strategies, in-play agility.
Proven
performance
We tailor everything to precise commercial objectives.
Insights
Data-driven marketing in 2025: From chaos to clarity
In 2025, the focus for marketers shifts from collecting data to orchestrating it into actionable insights for smarter strategies and better outcomes. Addressing issues such as fragmented and poor-quality data is key to optimising ROI and maximising audience connections. Here’s how Smithfield is helping brands navigate the evolving digital landscape with confidence, transforming data challenges into measurable successes.
Key 2025 marketing trends: navigating the future of advertising
As global ad spend soars past $1.15 trillion, marketers must adapt to seize new opportunities. What’s driving growth? What’s the best approach to thrive in a fragmented digital landscape? And how can brands build trust to stand out? Discover the insights shaping 2025.
Social media advertising in 2024: maximising impact in the UK market
UK social media advertising is experiencing a record-breaking surge, with ad spend hitting £9.2 billion in Q1 2024 and digital formats leading the way. However, beyond the numbers lies the challenge of connecting with audiences in meaningful ways.
We look at actionable strategies to elevate your social media advertising game, from building trust to crafting campaigns that truly resonate.
Is Gen Z really hooked on social? A deep dive into their love-hate relationship
Do you really understand Gen Z? With their increasing spending power, they’re about to become the wealthiest generation ever according to a new report by Nielsen. You may think these digital natives are easy to target, but the truth is somewhat more complex.
So, what’s really going on with Gen Z? Sarah Coften and Garett Farell, Directors here at Smithfield Agency, discuss the importance of understanding this audience and the nuances in their behaviour from a strategy and planning perspective
The rise of FAST TV: Everything advertisers need to know
Free ad-supported television (FAST) is revolutionising the TV landscape, driven by the widespread adoption of smart TVs in the UK which have skyrocketed from 11% to 74% over the past decade. Here’s why you should consider reaching new audiences through this innovative channel as the TV ecosystem evolves.
DOOH advertising in the UK: the digital revolution in Out-of-Home marketing
The growth of Digital Out-of-Home advertising (DOOH) in the UK has been remarkable, revolutionising how brands connect with their audience. Here’s our take on why it works, and how we used the channel to deliver a 146% uplift in revenue for our client, Hollywood Bowl.